The Schramko Playbooks
Strategic frameworks for founders who want simpler, more profitable businesses.
These playbooks explain how the system works. Mentor is where I apply it to your specific business.
Free to read. Not free to copy.
S - Simplify The Offer
Improve Your Sales Presentations
The core elements of a sales presentation that converts.
By James Schramko
Increasing Your Membership Rates
How to raise membership prices without losing the members worth keeping.
By James Schramko
Membership Renewal Sequence
A three-phase sequence that makes the first renewal the obvious default.
By James Schramko
Nine Steps to a Profitable Business
Nine steps for building a business with strong margins and predictable income.
By James Schramko
Product Client Matrix
A data process for deciding which products and clients to focus on.
By James Schramko
Sales Copy For Your Offer
How to write sales copy around the one core belief your buyer holds.
By James Schramko
The Case Study Framework
One question sequence for turning a client result into podcast, blog, and video content.
By James Schramko
C - Convert Hidden Assets
Coaching Application Call Framework
Run application calls that qualify hard and lead to a decision, not a free strategy session.
By James Schramko
Essential Prospect Emails
The minimum email sequence for converting new prospects into buyers.
By James Schramko
Long Offer Framework
A structure for offer copy that works across emails, landing pages, and video sales letters.
By James Schramko
Paid Diagnostic
Replace free discovery calls with a paid diagnostic that qualifies buyers and earns revenue.
By James Schramko
Revenue Share Deals
How performance-based deals work, and how to structure them so you get paid on results.
By James Schramko
Service Membership Campaign
A multi-phase campaign for selling a service and a membership offer together.
By James Schramko
Speaking From Stage
How to prepare and deliver a talk that converts the room.
By James Schramko
Subscriber Retention and Profit Maximization
The Rule of Thirds for keeping subscribers and lifting profit per member.
By James Schramko
The High-Ticket Campaign
A campaign outline built specifically for selling high-ticket offers.
By James Schramko
H - Hand Off The Work
Client Retention
Why retention multiplies profit faster than new sales, and how to build it in.
By James Schramko
Client Success Map
Give every client a clear visual path from entry to mastery.
By James Schramko
Fast Filter Hiring
A three-step screen that gets you to a serious shortlist in 48 hours.
By James Schramko
Get Paid Quickly: The 6-Step Stack
The six steps that must exist between a client paying and getting their first result.
By James Schramko
Onboarding Checklist
Give every new client a consistent start that delivers an early win.
By James Schramko
Systems
A reference list of the systems a professional business runs on.
By James Schramko
Team Infinity Project
Ongoing compounding projects that keep your team productive between campaigns.
By James Schramko
Team Meeting
How to run team meetings that align people and reinforce direction.
By James Schramko
Virtual Assistant Agreement
A template engagement agreement for hiring a virtual assistant.
By James Schramko
R - Refine The Systems
AI System Optimization
How to set AI up as a reliable partner: structured context, tools you own, automated routines.
By James Schramko
AI Task Automation
Automate recurring tasks with scheduled AI agents that run without you.
By James Schramko
Business Growth Checklist
Find the fastest revenue by spotting what you already do unpaid.
By James Schramko
Client Filtering System
Stop attracting wrong-fit clients who drain energy and rarely implement.
By James Schramko
Content Pruning
A systematic audit for removing outdated content and consolidating traffic to your best pages.
By James Schramko
Deployment Discipline: The Activation Gap
Close the gap between what you have built and what you have actually deployed.
By James Schramko
End of Client Protocol
Run a professional client exit that preserves the relationship and the learning.
By James Schramko
Event Checklist
A production checklist for running in-person and hybrid events.
By James Schramko
Group Coaching Versus Private Coaching
How to respond when a prospect asks for private coaching and you offer group.
By James Schramko
How to Build Your Voice File
Build a document that captures how you communicate so AI and team can match it.
By James Schramko
How to Leverage Private Coaching
How to build and run private mentoring as a high-value offer.
By James Schramko
Improving Email Deliverability
Keep your emails landing and read by combining technical setup with engagement.
By James Schramko
Sovereign AI Setup
Set up your AI so you own the context and are not locked to one vendor.
By James Schramko
WCO Group Meeting Framework
Run group calls on Win, Challenge, One Thing for durable participant outcomes.
By James Schramko
Webpage Checklist
A checklist for reviewing whether a webpage communicates clearly and converts.
By James Schramko
WordPress to Cloudflare Pages
Replace paid WordPress hosting with a free, faster Cloudflare Pages site.
By James Schramko
A - Align The Founder
Coaching Under Pressure
Close the gap between what you know and what you deliver when the stakes are highest.
By James Schramko
Success Mindset
Define success on your own terms instead of by comparison.
By James Schramko
The 64:4 SCHRAMKO Framework
An eight-part strategic model for growing recurring revenue and reducing founder dependency.
By James Schramko
M - Measure What Matters
AI Prompting Formula
The prompt structure that produces consistent, high-quality output from any modern AI.
By James Schramko
AI Training Data Questions
The questions to answer so AI works in your voice or a client's.
By James Schramko
Measurement Before Spend
Set the baseline before you spend, so you can tell whether a campaign worked.
By James Schramko
K - Keep The Momentum
Content Creation Gear
The equipment setup for recording podcasts, YouTube, and video, mobile and studio.
By James Schramko
Conversational Conversions
Turn content and emails into conversations that lead to sales.
By James Schramko
EPIC Social Media
Write social posts with the EPIC framework: Engage, Problem, Insight, Call to action.
By James Schramko
Essential Membership Emails
The minimum email sequences for onboarding and retaining paying members.
By James Schramko
LinkedIn Growth Playbook
Grow authority on LinkedIn through positioning and consistency.
By James Schramko
The Content Octopus
One core asset, eight distribution arms, more reach from the same original thinking.
By James Schramko