Results

I just wanted to send through a quick update after our first few days of working together again. I used your scripts to close two deals that will generate roughly $30,000 each over the next 12 months, plus there's a very good chance they'll purchase additional services from us as well. That's around $60,000 already, and we've been working together 3 days. I've also rebuilt our P&L, so for the first time in a long time I have clarity on exactly where our revenue is coming from and, more importantly, where our profit is coming from and what to stop selling. The speed at which you respond and the quality of the solutions you provide is incredible. We've only been back working together for a few days, but I already have the same level of trust in you and this process that I had when we first worked together over 10 years ago when I was just getting started. Looking back, I was young, probably a bit cocky, and convinced I could figure everything else out myself. In hindsight, leaving was absolutely one of those classic "poor life choice Paul" moments. I should have stayed. What stands out to me most is how often you've pointed out things that seem obvious once you've said them. There have already been multiple moments where I've thought, "He's right. Why didn't I think of that?" You're already helping me make better decisions, see the business more clearly, improve profitability, and focus on the things that actually matter. This is going to be a fun journey. Thanks for welcoming me back. I'm looking forward to what we build together over the next few years.

I first met James in the surf. Long before I made any decisions about leaving corporate, we would talk about work between sets. He was already listening. May 2021 was when I went all in. I had years of experience in corporate roles leading large global teams and implementing complex systems. I was good at it. I also wanted out. I knew my skills had value outside the structure but had no idea how to build a business around them. James helped me design and test an offer that founders actually wanted to buy, get my first client within the first month, and build a repeatable process to keep getting more. He guided me through content creation, podcasting, and eventually speaking at events. None of that was in the original plan. Five years on, I run a fully remote business with clients and team spanning North America, UK and Australia. I surf regularly and spend time during the day with my young son. My former peers are still working long hours in offices. It took a few months after leaving to truly feel it, but at some point I realised I would never be an employee again. That is a strange and genuinely good feeling. I am still here five years in because the decisions keep getting bigger. James has been there at every significant decision point and consistently helped me see the situation more clearly. Knowing he is in my corner means I can go into difficult situations with more confidence than I would have alone. If you have a working business and want help building the life and business you actually want, James can get you there.

Book went from idea to #1 bestseller in 6 weeks. Simplified approach, focused results.

Sales up 10%, working under 15 hours per week, down from 50-70 hour weeks.

Doubled profits twice while working less. Improved life enjoyment significantly.

$13,170 new subscriptions in 6 weeks using a waitlist strategy.

Takes Fridays off with free time. Virtual team eliminated bottlenecks.

30-hour workweek, exceeded prior year sales. 2.5X price increase working.

Two $25K deals plus 20% revenue share. Deal negotiation breakthrough.

Additional $10,071/month in 3 months.

Four things I've loved and massively benefited from working with James: 1. He has deep, lived experience navigating the growth and scale of successful businesses, so what he shares is real, authentic and grounded in real life. 2. He's constantly evolving and challenging his own way of doing things, and shares this progression in genuinely valuable ways with those he works with. 3. He has striking perspective on both the technical and human side of building something significant. 4. He's committed and prolific in sharing insight and supporting those he mentors. Thanks James. You've helped catalyse a real step-change in my mission!