Content Production Routine
How social media content moves from idea to published post.
By James Schramko · Updated May 2026
Purpose
This is the repeatable system for turning ongoing market observation into published social media content. It runs in the background, surfaces drafts for review, and only publishes after a human approves.
Stage 1: Idea Capture
Ideas come from ongoing observation across several inputs:
- Industry news and platform updates
- Trends and conversations in your market
- Patterns noticed in client work and conversations
- Personal experience and lessons from running the business
No formal input required from the operator at this stage. The system monitors, collects, and stores raw material continuously.
Stage 2: Framework Application
Each idea is run through a post framework to produce a structured draft.
The framework shapes the idea into a format suited to the platform and audience. Output is a complete draft post ready for review.
One idea, one draft. No bulk publishing without individual review.
This stage can be automated using Claude Code routines. The routine monitors inputs, applies the framework, and writes the draft without manual prompting.
Stage 3: Review Presentation
Drafts are surfaced as files in a review folder.
The operator receives a notification or checks the folder on their own schedule. Each draft is self-contained: the idea, the angle, and the finished post.
A simple way to handle notification: use a Slack direct message to yourself. The routine sends you a DM when a new draft is ready. No extra app, no email, no checking folders manually.
Nothing moves forward without this step being completed.
Stage 4: Human in the Loop
The operator reads each draft and makes one of three decisions:
- Approve as written
- Adjust voice or angle, then approve
- Decline and archive
This is the only gate between draft and publication. It takes under a minute per post for most drafts. The operator's voice and judgment are always the final filter.
Stage 5: Publication
Approved posts go to the team for scheduling and publishing.
Platform, format, and timing follow standing instructions. The operator does not need to be involved in the mechanics of publishing once approval is given.
What This Produces
A consistent stream of published content that reflects the operator's voice and positioning, without requiring the operator to write from scratch or manage the production process manually.
The operator's time is spent only on review and judgment, not generation or logistics.
Notes
- Text-only posts on LinkedIn and Facebook have typically outperformed heavier media formats. This is why the routine defaults to text. If testing shows otherwise for your audience, adjust accordingly.
- Volume is a variable. The routine can run at low, medium, or high output depending on current business priorities.
- Quality filter: if a draft does not pass the with/without test (does this leave the reader better off having read it?), decline it. Do not approve mediocre posts to fill a schedule.