Service Membership Campaign

A multi-phase campaign for selling a service and a membership offer together.

By James Schramko

If you have a membership and / or a service offer, this campaign can be very powerful. It drives an 8-figure per year business right now.

Phase 1: Ad on Meta (Optional)

Phase 2: Multi-slide Instagram Post

Text-driven long form sales copy:

Starts with desire hook
Story
Proof
Easy
Magical
Offer training
Training highlight bullets
CTA to type a word (triggers Manychat / human reply) to get training
P.S. Outrageous claim of future result

Carousel content:

Slide 1: Star hack authority positioning image

Slide 2: Proof screenshot

Slide 3: VIDEO - to camera restate the sales copy

Slide 4: Aspirational lifestyle shot

Slide 5: Lifestyle TROPHY shot (desire)

Phase 3: Triggered by CTA in Comments

Desire hook
Restate training highlight bullets
CTA link to page

Option to 'get updates'

(Resends message)

Phase 4: Landing Page to Opt-in for Training

Form to register for webinar (could also be VSL)
What you will learn
About the trainer
Bullets highlights
Opt-in form
Terms and income disclaimers, etc.

Phase 5: Email Confirmation

Includes:

Date
Add to Calendar
Pre-webinar video

Phase 6: Newsletter Email Welcome

Personal welcome
Frame as bonus emails
Set expectations on what we will send
Why we send it
Your proof statement
Client case study result
Explain specialty
Link to YouTube video 1 value-add service (Loom of a Google doc with CTA under)
Link to YT video 2 about value-add membership (Loom of a Google doc with CTA under)
"Hit reply to whitelist and tell me about your business" (initiates setter)
Signoff
P.S. - CTA agency, link to YT video. (Loom of a Google doc with booking CTA under)
P.S. 2 - CTA membership, link to YT video. (Loom of a Google doc with cart page CTA under)

Phase 7: Phone Text Message Confirmation

Phase 8: Email Value-Build Topic 1

Screenshot for attention
Start with problem
Tell a story
Show how you solved it
Teach
Image
Summary
Link to free video showing how we do this for clients and pitch agency (YT video of Loom walkthrough of Google doc. CTA under video to get a MANIFESTO 8b)
Link to video of how to do it yourself. Pitch membership (YT video of Loom walkthrough of Google doc. CTA under video to buy membership)
P.S. - CTA agency, link to YT video. (Loom of a Google doc with booking CTA under)
P.S. 2 - CTA membership, link to YT video. (Loom of a Google doc with cart page CTA under)

Phase 8b: Landing Page Manifesto

Hook: Desire result headline

Step 1: Download (Google doc page long for sales letter with images and story)

Step 2: Watch Video (YT embed with CTA to book a call)

Phase 9: Email Value-Build Topic 2

Screenshot for attention
Start with problem
Tell a story
Show how you solved it
Teach
Image
Summary
Link to free video showing how we do this for clients and pitch agency (YT video of Loom walkthrough of Google doc. CTA under video to get a MANIFESTO 8b)
Link to video of how to do it yourself. Pitch membership (YT video of Loom walkthrough of Google doc. CTA under video to buy membership)
P.S. - CTA agency, link to YT video. (Loom of a Google doc with booking CTA under)
P.S. 2 - CTA membership, link to YT video. (Loom of a Google doc with cart page CTA under)

Phase 10: Email Value-Build Topic 3

Screenshot for attention
Start with problem
Tell a story
Show how you solved it
Teach
Image
Summary
Link to free video showing how we do this for clients and pitch agency (YT video of Loom walkthrough of Google doc. CTA under video to get a MANIFESTO 8b)
Link to video of how to do it yourself. Pitch membership (YT video of Loom walkthrough of Google doc. CTA under video to buy membership)
P.S. - CTA agency, link to YT video. (Loom of a Google doc with booking CTA under)
P.S. 2 - CTA membership, link to YT video. (Loom of a Google doc with cart page CTA under)

Phase 11: DM on Instagram

Did you go through the resource?
Would love your thoughts
What business are you running or planning?

Phase 12: High-Ticket Offer

Landing page with video, Google doc walkthrough

Offer:

20k for 4 hours + merchant fee
Done for you
5 spots

Link to cart

Phase 13: Confirmation

SMS text webinar confirm tomorrow

Phase 14: Email Value-Build Topic 4

Screenshot for attention
Start with problem
Tell a story
Show how you solved it
Teach
Image
Summary
Link to free video showing how we do this for clients and pitch agency (YT video of Loom walkthrough of Google doc. CTA under video to get a MANIFESTO 8b)
Link to video of how to do it yourself. Pitch membership (YT video of Loom walkthrough of Google doc. CTA under video to buy membership)
P.S. - CTA agency, link to YT video. (Loom of a Google doc with booking CTA under)
P.S. 2 - CTA membership, link to YT video. (Loom of a Google doc with cart page CTA under)

Phase 15: Webinar Reminders

Webinar reminder TEXT

Webinar reminder EMAIL

Plus 10-Minute BUMP

Webinar LIVE starting soon

Phase 16: The Webinar

Webinar LIVE

CTA: Book a call

Phase 17: Replay

Webinar replay TEXT

Webinar replay EMAIL

Link to replay

Phase 18: Follow-up

Email follow-up after webinar