The High-Ticket Campaign

A campaign outline built specifically for selling high-ticket offers.

By James Schramko

The following campaign outline is built for high-ticket offers.

Entry points:

5 Organic YouTube videos, boosted with paid traffic

5 Facebook long form ads with hero's journey story format

The ads are shareable and get lots of shares because they are educational.

Opt-in:

They lead to a long form opt-in page with minimal navigation or distractions promising a webinar.

Follow-up:

Send an SMS to all opt-ins asking to confirm attendance

Sales team phone call people who do not confirm

Webinar:

Live each Wednesday and Sunday

(Then over time replace with auto)

Structure:

Introduction
Positioning of the selling company
Credibility proof
Hero's journey story of case study client
Interactive quiz 1 on a single point
Share the result
Proof of fail
Summary of what happened and why
Discuss the problem in detail
Explain there is a seven strategy to fix this. Focus on ONE of the seven and teach it.
Quiz 2 - similar question as before but now they are able to solve it
Share the result
Proof of learning achieved
RECAP end of hero's journey again (No price mentioned)
CTA - not everyone qualifies
APPLY to see if you Qualify for a strategy chat
This solution is not for everyone, only those who pass the qualification
Sales team get on call and sell product.

Here are benchmark Stats

50% show up to the webinar

60-70% of attendees book a call

25-50% close on the call

Over time, convert from webinar to streaming, switch between person on screen to webinar.