Business Coaching for Established Founders
Two ways to work with me. Free playbooks you apply yourself. Ongoing mentoring through Mentor.
Most business coaching is built for people who are starting out. Generic advice, group programs, and frameworks designed for beginners. That's not what I do.
I work with founders who already have revenue, clients, and a model that works. The problem isn't getting started. The problem is that the business has accumulated complexity that's creating drag.
Too many offers. Too many moving parts. Decisions that keep getting delayed because nothing feels urgent enough to stop and fix.
The result is a business that works harder than it should. And so does the founder running it.
Background
I've been mentoring business owners since 2008. Over 3,500 businesses. Average client retention is 5 to 7 years. The longest-running client relationship goes back to 2010.
Recurring income unbroken since July 2008.
I don't run webinars. I don't do free discovery calls. I don't sell hype.
I built HammondAI to handle the pattern-matching layer of this work. The judgment stays human.
Two Ways to Work With Me
Playbooks: Self-Serve
The same thinking I use with clients, written up so you can apply it yourself.
- Step-by-step playbooks across structure, offers, team, and growth
- The frameworks I run with founders
- What to remove, keep, and redesign
- Apply at your own pace
- No call required
Start here if you want to do the work yourself.
Free
BROWSE THE PLAYBOOKSMentor: Ongoing Judgment
Ongoing input for established founders with a working business.
- Direct chat access via Signal for the calls that matter
- Weekly founder group calls for live discussion
- Pattern recognition from someone who has seen your situation across thousands of businesses
- Help responding to changes without overreacting or underreacting
Not a course. No curriculum. No lock-in. No discovery calls.
$1,800 USD/month
LEARN ABOUT MENTORWhat Clients Say
We scaled our business from six figures per year to six figures per month. I lowered weekly work hours from 60+ to under 20.
We increased our revenue by 30% while increasing profit margin by 25%. I was also working the fewest hours per week in my business that I have in years.
I added £900,000 profit per year to my business within 21 months and gained time back for my family.
I've been coached by James for 15 years. He's been instrumental in growing my business past 7 figures while valuing lifestyle and family.
Your Business Should Work Harder Than You Do.
Weekly insights on simplification, positioning and making fewer, better decisions.
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