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Business Coaching for Established Founders

Two ways to work with me. One focused diagnostic. One ongoing partnership.

Most business coaching is built for people who are starting out. Generic advice, group programs, and frameworks designed for beginners. That's not what I do.

I work with founders who already have revenue, clients, and a model that works. The problem isn't getting started. The problem is that the business has accumulated complexity that's creating drag.

Too many offers. Too many moving parts. Decisions that keep getting delayed because nothing feels urgent enough to stop and fix.

The result is a business that works harder than it should. And so does the founder running it.

Background

I've been mentoring business owners since 2008. Over 3,500 businesses. Average client retention is 5 to 7 years. The longest-running client relationship is 15 years.

I don't run webinars. I don't do free discovery calls. I don't sell hype.

Two Ways to Work With Me

Simplify — Structural Correction

A one-time structural diagnostic for founders who want outside eyes on their business.

  • Complete intake form
  • Private business review
  • Video walkthrough: what to remove, keep, redesign
  • Written summary
  • Clarification chat via Signal

One business, one focused correction, no call required.

$799 USD — One-time

LEARN ABOUT SIMPLIFY

Mentor — Ongoing Calibration

Ongoing strategic input for founders earning $100K+ annually.

  • Direct chat access via Signal for strategic decisions
  • Weekly small group calls for live questions
  • A second pair of eyes from someone who knows the business deeply
  • Help responding to changes without overreacting or underreacting

Not a course. No curriculum. No lock-in. No discovery calls.

$1,800 USD/month

LEARN ABOUT MENTOR

Not Sure Which Is Right?

If you want a one-time structural review, start with Simplify. If you want ongoing support, join Mentor. If you're not sure, tell me what you're working on and where it feels stuck.

What Clients Say

We scaled our business from six figures per year to six figures per month. I lowered weekly work hours from 60+ to under 20.
Peter Moriarty — ITGenius.com.au
We increased our revenue by 30% while increasing profit margin by 25%. I was also working the fewest hours per week in my business that I have in years.
Rick Mulready — RickMulready.com
I added £900,000 profit per year to my business within 21 months and gained time back for my family.
Tom Breeze — Viewability.co.uk
I've been coached by James for 15 years. He's been instrumental in growing my business past 7 figures while valuing lifestyle and family.
Brenton Ford — EffortlessSwimming.com

Your Business Should Work Harder Than You Do.

Weekly insights on simplification, positioning and making fewer, better decisions.

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Over 1,200 episodes on business models, recurring revenue, team building, and working less while making more.


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